THEIR ABC We know that 100% of Australian Tax Payers Fund it, So how many Australians watch it ?

Aunty is not the all-conquering audience-snatcher, it’s the great unwatched

CUT & PASTE 
The Australian
April 4 2014 

44 per cent of people watched the ABC for more than four minutes a week.

ABC managing director Mark Scott, Wednesday:

NEARLY five years ago I (delivered a) lecture ... entitled “The Fall of Rome’’ … I looked at why (media) empires fail … The evidence that was clear then is even clearer now.

Decline. ABC annual report 2000:

ABC TV’s five-city weekly reach was 69.9 per cent.

Fall. ABC annual report, 2013:

ABC1’S average weekly (five-city) ... reach in 2012-13 was ... 44 per cent.

Define reach? ABC.net.au:

“REACH” is defined as the number of unique viewers who tune in to a channel for five consecutive minutes or more over a week.

Scott, Wednesday:

COMMERCIAL networks know that winning in news gives you a platform ... and they invest accordingly.

Seems to be paying off. David Dale, The Sydney Morning Herald, March 25:

WHAT Australia watched on Wednesday … 3. Nine News, 4. Nine News 6.30, 5. Seven News, 6. Seven News/ Today Tonight, 7. A Current Affair …

Dismal diet? Scott, Wednesday:

THE ABC offers a different diet — to what remains a large and appreciative audience.

Large? Dale, SMH, March 25:

(IN 10th place) ABC News (with) 848,000 viewers (nationwide).

Scott, Wednesday:

ONLY three certainties remain as a compelling live free-to-air proposition: news, sport and whatever TV marketing departments can convince you to watch tonight.

Michael Idato, the SMH, December 1 last year:

(THE ABC had no shows in the) Top 5 sport broadcasts, Top 5 single events … Top 5 news and current affairs ... Top 5 reality shows ...

Scott, Wednesday:

LAST year all 50 of the top rating programs were Australian ...

How many from Aunty? Idato, SMH, December 1 last year:

(OF the) Top 5 Australian dramas (only number) 5. The Dr Blake Mysteries (ABC) 1.03 million.

Proud of this? Scott, Wednesday:

AND, I might add, not one of those Top 50 rating shows was on the ABC — a fact conveniently lost on those who persist in depicting the ABC as an all-conquering, audience-snatching competitor.

Audience snatcher? Idato, SMH, December 1ast year:

ABC (with ABC2, ABC3 and ABC News 24) (had) an 18.1 per cent share.

Scott, The Australian Financial Review, Wednesday:

NO other media organisation has a more comprehensive process for detailing with audience complaints …

Marc Hendrickx, The Australian, March 14, 2012:

THE ABC has turned the process of correcting even the most basic factual errors into a saga ... In 2010-11, the ABC received 41,258 complaints ... only 463 … were upheld.

The future? Scott, Wednesday:

THERE are countless examples of iconic brands ... that failed to see what the technologically changing world meant for their business models.

The future. Daniel Hannan, The (UK) Telegraph, March 25:

THE (UK) government has indic­ated … the BBC will become, in practice, a pay-on-demand service … It won’t be political objections that do for the BBC monopoly, but technological progress. And, of course, you can’t argue with progress.